New dietary supplements in the market: review

New dietary supplements in the market: review

Chapter 1: General trends and regulatory environment

The market for biologically active additives (dietary supplements) is undergoing a period of rapid growth due to the growing interest of consumers in a healthy lifestyle, the prevention of diseases and maintaining general well -being. This interest, in turn, is fed by aging of the population, an increase in the awareness of the relationship between nutrition and health, as well as the active marketing activity of dietary supplements. However, along with the growth of popularity, the need for a critical assessment of new products entering the market also increases. It is important to understand the regulatory environment in which the dietary supplement market operates in order to evaluate the safety and efficiency of the products offered.

1. 1 Global market trends of Dad Bas:

The global dietary supplement market demonstrates steady growth due to several key factors:

• Growing awareness of health: Consumers are increasingly aware of the role of nutrition and lifestyle in maintaining health and preventing diseases. This leads to an increase in demand for products that can complement the diet and support the body.

• The aging of the population: In developed countries, aging of the population is observed, which leads to an increase in demand for products aimed at maintaining the health of older people, such as additives for the health of joints, bones and cognitive functions.

• Growth of chronic diseases: The growth of the prevalence of chronic diseases, such as diabetes, cardiovascular diseases and obesity, stimulates the demand for dietary supplements that can help in managing these conditions.

• Active marketing: Dietary supplies are actively using marketing to promote their products, often emphasizing the benefits of health and well -being.

• Accessibility online: Online trade greatly facilitated access to dietary supplements, allowing consumers to purchase products from anywhere in the world.

1. 2 Regulatory environment:

Adjustment of dietary supplements is significantly different in different countries. In most countries, dietary supplements are regulated as food products, and not as drugs. This means that manufacturers do not need to undergo strict clinical trials, as in the case of medicines, to confirm the efficiency and safety of their products.

• USA: In the United States, dietary supplements are regulated by the Office for Products and Medicine Control (FDA) in accordance with the Law on Health and Education in the Food additives (DSHEA) of 1994. DShea does not require dietary supplement approval from the FDA before their admission. Manufacturers are required to guarantee the safety of their products and indicate truthful information on the label. However, FDA can take measures against dietary supplements if they pose a threat to consumer health.

• European Union: In the EU BAD are regulated by the Directive 2002/46/EC, which establishes the requirements for labeling, composition and safety dietary supplements. Each EU member country has the right to establish its own rules regarding the maximum levels of vitamins and minerals in dietary supplements.

• Russia: In Russia, BAD is regulated by the Federal Service for Supervision of Consumer Rights Protection and Human Welfare (Rospotrebnadzor). Bad must undergo state registration before they can be sold in Russia. Registration involves checking the safety and compliance of products with the established requirements.

1. 3 Regulatory environment problems:

Despite the existing regulatory acts, the regulatory environment for dietary supplements is still faced with a number of problems:

• Insufficient control: The lack of mandatory clinical trials before entering the market facilitates the entering the market in ineffective or even dangerous products.

• Unscrupulous marketing: Manufacturers often use aggressive and unscrupulous marketing, exaggerating the advantages of their products and without indicating possible risks.

• Falsification: In the dietary supplement market, there is a problem of falsification, when the products contain the ingredients not indicated on the label, or do not contain the declared ingredients in the declared quantities.

• Interaction with drugs: Consumers often do not realize that dietary supplements can interact with medicines that they take, which can lead to undesirable side effects.

Chapter 2: New ingredients and formulas

The constant development of science and technology leads to the emergence of new ingredients and formulas in the field of dietary supplements. Companies are actively developing innovative products aimed at solving various health problems and satisfying consumer needs.

2. 1 New plant extracts:

Plant extracts remain one of the most popular classes of ingredients in dietary supplements. New studies reveal potential benefits for health in various plants, which leads to the emergence of new plant extracts in the market.

• The extract includes the wheelchair: Ashvaganda is an adaptogenic plant traditionally used in Ayurvedic medicine. New studies show that Ashvaganda extract can help reduce stress levels, improve cognitive functions and increase physical endurance.

• Turcumin extract: Kurkumin is an active rubber ingredient with anti -inflammatory and antioxidant properties. New studies show that turmeric extract can help in controlling chronic diseases such as arthritis, diabetes and cardiovascular diseases. However, the bioavailability of curcumin is a problem, and new formulas are developed to improve its absorption.

• Rhodiola extract pink: Rhodiola pink is an adaptogenic plant that is traditionally used to increase physical and mental endurance. New studies show that Rhodiola pink extract can help reduce stress levels, improve mood and increase cognitive functions.

• Bacopa Monier Extract: Bakop Monier is a plant traditionally used in Ayurvedic medicine to improve cognitive functions and memory. New studies show that Bacopa Monyune extract can help improve memory, concentration and information processing rate.

2. 2 New probiotics and prebiotics:

Probiotics and prebiotics are substances that have a beneficial effect on the intestinal microflora. Probiotics are living microorganisms that, when used in sufficient quantities, have a positive effect on health. Prebiotics are undigested food ingredients that stimulate the growth and activity of beneficial bacteria in the intestines.

• Probiotics of a new generation: New probiotic strains, such as Akkermansia Muciniphila And Faecalibacterium prausnitziiMore and more attention is attracted due to their potential benefits for health, including improving metabolism, reducing inflammation and strengthening the immune system.

• Postbiotics: Postbiotics are metabolic products produced by probiotics, such as short -chain fatty acids (KCHK), peptidoglycans and enzymes. Postbiotics can have a beneficial effect on health, even if probiotics themselves are not present in the intestines.

• Sinbiotics: Sinbiotics are combinations of probiotics and prebiotics that have a synergistic effect on the intestinal microflora.

2. 3 New forms of vitamins and minerals:

New forms of vitamins and minerals are developed, which have improved bioavailability and tolerance.

• Liposomal vitamins: Liposomal vitamins are enclosed in liposomes – microscopic bubbles consisting of phospholipids. Liposomes help protect vitamins from destruction in the gastrointestinal tract and improve their absorption.

• Helat minerals: Helat minerals are minerals associated with organic molecules such as amino acids. Helat minerals have improved bioavailability compared to inorganic forms of minerals.

• Active forms of vitamins: Some vitamins, such as folic acid and vitamin B12, require transformation into active forms in the body to be used. Addresses containing active forms of vitamins can be more effective for people with problems of vitamin assimilation. For example, methylplate instead of folic acid.

2. 4 New antioxidants:

Antioxidants are substances that protect the cells from damage by free radicals. Free radicals are unstable molecules that can damage cells and contribute to the development of chronic diseases.

• Astaxanthin: Astaxantin is a powerful antioxidant contained in algae and seafood. Astaxantin has anti -inflammatory properties and can help protect the skin from sun damage.

• Pycnogenol: Picnogenol is an extract of the crust of the French sea pine, containing a mixture of antioxidants. Picnogenol can help improve blood circulation, reduce inflammation and protect the skin from sun damage.

• Resveratrol: Resveratrol is an antioxidant contained in grapes and red wine. Resveratrol can help improve heart health, reduce the risk of cancer and slow down aging. Its bioavailability is also a problem, and transveratrol is often used.

Chapter 3: Diet for specific purposes

The modern dietary supplement market offers products designed to solve specific health problems and satisfy individual needs.

3. 1 Dietary supplement to improve cognitive functions (nootropics):

Nootropics are substances that can improve cognitive functions, such as memory, concentration of attention and speed of information processing. The growing interest in improving cognitive functions led to the emergence of new nootropic dietary supplements in the market.

• Caffeine: Caffeine is a stimulant that can improve vigilance, concentration and physical endurance. However, the use of caffeine can lead to side effects, such as anxiety, insomnia and addiction.

• L-theanine: L-theanine is an amino acid contained in green tea. L-theanine can help reduce stress levels, improve mood and increase concentration. It is often used in combination with caffeine to soften its side effects.

• Ginkgo biloba: Ginkgo biloba is a plant extract that can help improve blood circulation in the brain and improve cognitive functions.

• Phosphateidixine: Phosphatidylserin is a phospholipid, which is an important component of cell membranes in the brain. Phosphatidylserin can help improve memory and cognitive functions, especially in the elderly.

• Kholin: Kholin is an important nutrient for brain health and plays a role in the production of neurotransmitter acetylcholine, which is important for memory and learning.

3. 2 Weight control diet

Obesity and overweight are serious healthcare problems around the world. The weight management market for weight management offers a wide range of products that promise to help in weight loss, suppression of appetite and acceleration of metabolism.

• Garcinia Cambodia: Garcinia Cambodia is a fruit containing hydroxilimonic acid (HLK). GLK can help suppress appetite and block the formation of fat. However, the effectiveness of Garcinia Cambodia to reduce weight remains controversial.

• Green coffee: Green coffee is coffee grains that were not fried. Green coffee contains chlorogenic acid, which can help reduce weight and improve blood sugar.

• Conjugated linoleic acid (KLK): KLK is fatty acid that can help reduce weight, increase muscle mass and improve body composition.

• Hitosan: Chitosan is a fiber obtained from crustacean shells. Chitosan can help block the absorption of fat in the intestines.

• Protein powders: Protein powders can help increase the feeling of satiety and maintain muscle mass during weight loss.

3. 3 Diet for joint health:

Joint pain is a common problem, especially in the elderly. The dietary supplement market for joint health offers products that promise to help reduce pain, inflammation and improve joint mobility.

• Glucosamine and chondroitin: Glucosamine and chondroitin are cartilage components that can help reduce pain and joint inflammation. However, the effectiveness of glucosamine and chondroitin for the treatment of osteoarthritis remains controversial.

• MSM (methyl sulfonylmetatan): MSM is an organic compound of sulfur, which can help reduce pain and inflammation in the joints.

• Collagen: Collagen is a protein that is the main component of cartilage, bones and skin. Collagen additives can help improve joint health and skin.

• Boswellia: Boswellia is a plant extract that can help reduce joint inflammation.

3. 4 Diet to improve sleep:

Snown problems are a common problem that can negatively affect health and well -being. The dietary supplement market offers products that promise to help fall asleep faster, improve sleep quality and reduce insomnia.

• Melatonin: Melatonin is a hormone that regulates the cycle of sleep and wakefulness. Melatonin additives can help fall asleep faster and improve sleep quality.

• Valerian: Valerian is a plant extract that can help reduce anxiety and improve sleep.

• Chamomile: Chamomile is a plant extract that has soothing properties and can help improve sleep.

• Magnesium: Magnesium is a mineral that plays an important role in the regulation of sleep. Magnesium deficiency can lead to insomnia.

• L-triptophan: L-tripthophanes is an amino acid that is the precursor of serotonin and melatonin. Addings of L-tripteophan can help improve mood and sleep.

Chapter 4: Risks and Cautions

Despite the potential advantages, the use of dietary supplements is associated with certain risks that you need to know about.

4. 1 Interaction with drugs:

Bad can interact with medicines that you take, which can lead to undesirable side effects. It is important to inform your doctor about all the dietary supplements that you accept in order to avoid possible interactions.

4. 2 Side effects:

Bad can cause side effects such as nausea, diarrhea, headache and allergic reactions. If you experience any side effects after taking dietary supplements, stop taking and consult a doctor.

4. 3 Poor product:

In the dietary supplement market, there is a problem of poor -quality products when the products contain the ingredients that are not indicated on the label, or do not contain the declared ingredients in the declared amounts. When buying dietary supplements, choose products from reliable manufacturers who test your products.

4. 4 Excessive use:

Excessive use of some dietary supplements can be harmful to health. For example, excessive use of vitamin A can lead to toxicity, and excessive use of iron can lead to organs.

4. 5 Unconfirmed statements:

Many dietary supplements make unconfirmed statements about the benefits of their health products. It is important to critically evaluate the information presented by the manufacturers and rely on scientific data before making a decision to buy dietary supplements.

Chapter 5: Choice Diet

The choice of suitable dietary supplements can be a difficult task, given the wide range of products presented on the market. The following recommendations will help you make a conscious choice:

5. 1 Consult a doctor:

Before you start taking any dietary supplement, consult your doctor. The doctor will be able to evaluate your needs for nutrients and recommend suitable dietary supplements, taking into account your health status, medications and lifestyle.

5. 2 Choose reliable manufacturers:

When buying dietary supplements, choose products from reliable manufacturers who test their products and provide transparent information about the composition and safety of their products.

5. 3 Read the labels:

Carefully read dietary supplements to learn about the composition, dosage, contraindications and possible side effects.

5. 4 Do not believe unconfirmed statements:

Critically evaluate the information presented by the dietary supplement manufacturers, and rely on scientific data before making a purchase decision.

5. 5 Start with small doses:

At the first reception of dietary supplements, start with small doses to evaluate your tolerance.

5. 6 Follow your condition:

Follow your health state after taking dietary supplements and stop taking it if you experience any side effects.

5. 7 Combine with a healthy lifestyle:

Bad is not a replacement for a healthy lifestyle. Combine a dietary supplement with healthy nutrition, regular physical exercises and sufficient sleep.

Chapter 6: Future Ban Market Trends

The dietary supplement market continues to develop, and in the future we can expect the emergence of new trends:

6. 1 Personalized nutrition:

The development of genetics and other technologies allows you to develop personalized nutrition recommendations, taking into account individual needs and characteristics of the body. In the future, one can expect the appearance of dietary supplements developed taking into account the human genetic profile.

6. 2 Using artificial intelligence (AI):

AI can be used to analyze big data on health and nutrition, which will develop more effective and safe dietary supplements.

6. 3 Sustainable production:

Consumers are increasingly interested in the stable production of dietary supplements. Manufacturers will pay more attention to environmental aspects of production and use renewable sources of raw materials.

6. 4 Development of functional food:

Functional food products are products that have additional healthy health properties. In the future, one can expect the appearance of more functional foods enriched with vitamins, minerals, probiotics and other beneficial substances.

6. 5 Transparency and trackability:

Consumers want to know where the dietary supplements come from and how they are produced. Manufacturers will strive for greater transparency and trackability of their products. The use of blockchain technology can help ensure the transparency of the dietary supplement supply chain.